This week’s question comes from Evan, who asked: “How do I prevent my PPC budget from getting eaten by branded competitor terms?” It’s a good question, as few things frustrate advertisers more than ...

Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more ...

Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also ...

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...