Neuroeconomics combines neuroscience, psychology, and economics to study decision-making processes. It examines how brain activity correlates with economic decisions using advanced imaging and tests.

At first glance, a neuroscientist and a business school might seem an odd fit. But in fact economists have been paying increasing attention to how the brain works. The problem was that while the ...

The social and neural sciences share a common interest in understanding the mechanisms that underlie human behaviour. However, interactions between neuroscience and social science disciplines remain ...

In 2003, amid the coastal greenery of the Winnetu Oceanside Resort, on Martha’s Vineyard, a group of about 20 scholars gathered to kick-start a new discipline. They fell, broadly, into two groups: ...

Agnieszka Tymula does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Anyone who has been too scared to sell a falling stock ("But I'll lose money!") or too insulted to accept $3 from someone who intends to keep the other $7 in free money handed out in an experiment ...

FOR all the undoubted wit of their neuroscience-inspired concept album, “Heavy Mental”—songs include “Mind-Body Problem” and “All in a Nut”—The Amygdaloids are unlikely to loom large in the annals of ...

Attention, shoppers: A brave new retailing world may be just around the corner. Using brain-scanning equipment, a team of scientists has discovered that they can correctly predict whether subjects ...

Unfortunately, many game theoretic models do not predict behavior very accurately. For example, consider a set of choices known as the "Ultimatum Game." Suppose you were given $100 and ask to propose ...