It’s clear—and it has been for years now: consumers want personalization. They want to feel like their favorite brands know them, understand them, and care about them as people. And time and time ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Zack Hamilton ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

Smart gadgets collect vast amounts of our personal data through their apps. It's usually unclear why the manufacturers need ...

If a bad guy gets your name, phone number or other personal data, would you be worried? New research shows must of us aren't concerned about our basic personal info getting leaked. Experts say we ...