Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. A fight has been brewing between two marketing heavyweights ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't. Marketing has evolved from the typical, broadcasted ...

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of ...

It’s getting harder and harder to win the attention of business-to-business buyers. I’m sure you’ve noticed this too–especially today when it seems every other email or social post is generated by AI.

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S., Canada, UK and ...

The following is a guest post by Noah Elkin, vice president analyst and chief of research at Gartner. Opinions are the author's own. Creating personalized experiences for customers should infuse ...

In today’s rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on remote interactions and digital channels, marketers must ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.