How many of us realize that giving a presentation or making a speech is all about persuasion, influence, and emotional intelligence? Impactful presenters understand the power of empathy to understand ...

B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them ...

We all know the basics of good presentation skills: don’t read from a script; don’t overwhelm your audience with verbose slides; and the like. But for a particular kind of high-stakes presentation — ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I saw Nancy speak at the World Domination Summit in Portland, Oregon, and invited her to Marketing Smarts to share her secrets ...

When Twilio founder Jeff Lawson paid for billboard space to promote his startup, he ran into a challenge: How to explain complex technology to someone driving by at 65 miles per hour? Lawson came up ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Here’s a story about two people who are persuaded to make two ...

In the realm of professional communication, the ability to deliver clear and persuasive presentations is invaluable. A ...