Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.
Innocent Drinks, a beverage brand owned by Coca-Cola that sells juice and smoothies, captured over 25,000 consumer profiles from a recent digital out-of-home (OOH) campaign that leveraged QR codes, ...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...
QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...
InTune is using Didmo’s custom QR codes that direct music students to Magmito content-rich applications to enhance the teaching-and-learning experience. Now, learning about jazz in the magazine, for ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...
During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...
During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...
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