This paper concerns the development of advertising for Ruddles, the brand name which encompasses Ruddles Best and Ruddles County. It describes how the planning thought process identified a challenging ...

The Ruddles Brewery faced an interesting strategic problem. The source of its greatest strength was also a major barrier to growth. Ruddles is famous for Ruddles County, a definitive traditional ...

Wetherspoons is slashing the price of a pint to under £2 across 700 of its pubs nationwide next week. The pub chain will be cutting the price of a pint of Ruddles Best from Wednesday, September 18 to ...

A London Wetherspoons pub is serving what could be the cheapest pints in London - for just £1.49. This East London Spoons offers a big discount compared many of the capital's boozers where you would ...

Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand. Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County ...

Wetherspoon is bringing back its Monday Club which gives punters cheaper pints at the start of every week. The pub chain is slashing the pint of Ruddles or Worthington's to just £1.49, with pints of ...

Ruddles Ale has dropped its trademark oak-tree logo as brewer Greene King rebrands the beer in its ongoing efforts to tempt more drinkers into the real ale category. The tree has been replaced with a ...

Finding a cheap pint in London is becoming an almost impossible task. Whether it is a weekend on the lash, post-work drinks, watching the football or even the hallowed solo pint, you're looking at ...