Sridhar Ramaswamy, SVP of ads & commerce, presenting at Google Performance Summit Google made a flurry of announcements at its annual Performance Summit, held this year in San Francisco and ...

These days, with search engines constantly changing and updating their algorithms, trying to uncover the secrets of the right marketing approach can feel like a complete mystery. It’s important to ...

As a result, checkbox SEM companies sometimes don’t even hire SEM experts in-house to manage their campaigns, tend to invest in the bare minimum of ad tech to support their teams, have fixed non-brand ...