Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Surely you’ve seen those social media BOGO ads offers, ...

Learn how Chris Degnan and Denise Persson built Snowflake’s powerful go-to-market engine through aligned sales and marketing, ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Recent talks with senior marketers at conferences, small meetups, and late-night video calls reveal a growing urgency: Budgets are tight, attention is scarce, and new tools appear by the week. Five ...