Remember when one Wisconsin-based beer brand threatened its customers? We do. Here's what happened when one Midwestern label ...

This classic lager from Milwaukee used to be one of the best-selling beers in the country, but it dramatically fell out of ...

How did a beer that once reigned as America's top brew undergo such a swift decline, falling from a household favorite to ...

It was like a gut punch once I realized it was real and I’m not going to be able to drink Blatz out of a bottle anymore.” ...

Is your beer of choice Pabst Blue Ribbon, Schlitz or Blatz? Then you might want to get your hands on these new, limited-edition bobbleheads released today. To mark National Beer Lover's Day on ...

From Schlitz’s fall from grace to Keystone Ice’s revival, legacy beer brands are navigating a changing market by leaning into nostalgia and value. While craft beer faces record declines and brewery ...

The Schlitz Brewery Tied House, located at 840 William Street, has been officially landmarked. While this is a major step forward towards preserving the structure, there are still some roadblocks that ...

In June 2023, a demo of Steely Dan’s lost 1979 track “The Second Arrangement” surfaced for the first time. It was discovered by Cimcie Nichols, daughter of the band’s longtime engineer, Roger Nichols.

WISN 12 APP. A HISTORIC BEER SIGN STOLEN A SECURITY CAMERA CAPTURING THIEVES. LOADING THE 250 POUND SCHLITZ ARTIFACT ONTO A TRUCK AND THEN TAKING OFF. THIS HAPPENED RIGHT NEAR BAY STREET AND ...

MILWAUKEE - Editor's note: After this story originally aired on FOX6, Brewtown Collectibles announced the sign was returned. Watch that story above or read below. He went out to get a new lock for his ...