In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

Long-term marketing plans are usually strategic (what you want to do), while short-term plans are tactical (how you want to do it), explains Brenits Creative. Long-term strategies usually focus on ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...

Expectation: The Cincinnati Bell Connector would bring in more than $350,000 from advertising in 2018. There would be ads wrapping the outside of the cars, ads on the interior walls and floors, ads on ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...