From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Over the years, Baby Boomers have often been unfairly, and incorrectly, stereotyped as “technophobes” -- afraid and unwilling to adapt to the emerging digital and social information age. On the ...

Today’s shoppers are always looking for opinions they can trust. And largely, those insights come from their peers. Research by Bazaarvoice found that 74% of consumers trust shopper content more than ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and ...

Bristol Myers Squibb (BMS) and Boehringer Ingelheim (BI) topped Ogilvy Health’s social media report released this week. The 2022 MM+M Agency 100 honoree evaluated 10 pharma companies on six ...