Let's be honest. Most strategic business plans fail. There is a plethora of writing on the subject of why. My list of reasons is quite long, but I'll save that for another time. Let's focus on just ...

The No. 1 job of any CEO is to own the organization’s vision and values. This is the one job the CEO cannot delegate. Additionally, as VF’s former CEO, Rob Gregory explains, CEOs must own their ...

It's important not to get confused by jargon when trying to navigate the various processes and procedures involved with running a small business. When you're exploring concerns regarding the business ...

The 2018 strategic planning process was an enormous effort—one that sought to meaningfully engage all voices from the College of Arts and Sciences community and to thoughtfully consider and synthesize ...

Most contractors have trusted go/no go criteria. But looking at the bigger picture is also important for jobs that create new ...

"Strategy is the direction and scope of an organization over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment, to ...

If a single insight could sum up the case for strategic planning in higher education, it would be the Stoic philosopher Seneca’s observation that, if you don’t know which port you’re sailing to, “no ...

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...