First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

As a business owner dedicated to helping small businesses grow and thrive, I’ve often talked about the importance of referrals to the long-term health of a business. However, many entrepreneurs are ...

When running a business, particularly in its early stages, one of the primary goals is to increase revenue and attract a loyal customer base. This was my struggle when I launched ReDahlia back in 2015 ...

Just look at social media. Your friends are constantly talking about businesses just like yours. They may even be offering glowing recommendations -- recommendations that you and other friends of ...

Customer referrals are powerful tools, especially for your sales and marketing efforts. Most people rely on the opinions of family and friends to make their purchasing decisions, so referrals from ...

The Rocky Mountain Collegian Sponsored Content Compare leading tools and pick the best referral program software for small ...

To use some poker parlance, when it comes to referral marketing, B2B players don’t believe they’ve been dealt the same winning hands as their B2C counterparts. That belief, though common and long-held ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...