Even a stapler with the name Swingline could get an inferiority complex in the company of such brand heavyweights as Jim Beam bourbon, Titleist golf balls and Moen faucets. Swingline is the ...

Engineered for Productivity, Dependability, and Style, Swingline® Modernizes Its Most Iconic Staplers with Updated, User-Friendly Designs, Bold New Colors, and Smart Solutions for Today’s Workspaces ...

LAKE ZURICH, Ill.--(BUSINESS WIRE)--Swingline®, the leading brand in workspace tools for business, home, and school for nearly 100 years, is proud to introduce a refreshed lineup of its popular ...

Staplers are a basic office tool that many professionals use to fasten multiple pieces of paper or other thin materials together. While most models seem to offer the basics just fine, upgraded stapler ...

With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category.

When the gurus at venerable staplermaker Swingline woke up to a sharp business reality in 2001–market share had declined from 65% in the mid-1990s to 60% by the end of the decade–they opted for a ...