Opinions expressed by Entrepreneur contributors are their own. Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

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