The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Social media has been viewed as both the scourge of our times and a marker of salvation, connecting societies across the globe. This is unlikely to change anytime soon, as no matter how many ...

Monopoly advertising has successfully transitioned from its board game roots to become a major player in mobile gaming, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

Noah Echols of The RMR Group talks about changes in the industry and what it takes to build an award-winning campaign. Noah Echols, vice president of customer experience, The RMR Group. Image courtesy ...

I pick up the thread from what started in 2020, with my first opinion piece on Campaign exploring the short-term solutions our industry had leveraged to address the challenges we grappled with in the ...

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming ...

Members of the Case Western Reserve University community are invited to the next CWRU Entrepreneurship Speaker Series for a roundtable discussion with Erica Labovitz, head of global marketing at LEGO ...

No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...