Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Google is turning the mirror on your phone into a fitting room, letting shoppers see clothes on a realistic digital version of themselves using nothing more than a selfie. The company’s upgraded AI ...

Google’s AI try-on tool now generates a full-body virtual model from a single selfie, expanding its fashion tech features and integrating more deeply with its Doppl app and Shopping ecosystem.