Ads are a big part of Google and also YouTube’s business model. As far as Alphabet goes, nearly 95% of their revenue is made through ads. So it’s not a huge surprise to see that YouTube is working on ...

YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product ...

Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns. TrueView for Action campaigns are designed to drive leads and conversions by adding ...

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the ...

SAN FRANCISCO, Nov. 13, 2018 /PRNewswire/ -- Nectar Sleep, the fastest-growing e-commerce mattress company in the world, has landed a top spot on YouTube's 2018 'TrueView for Action' Advertising ...

YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing ...

YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which the ...

YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize cost-effective reach. With YouTube’s standard TrueView in-stream ads, ...