At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing ...

Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then make a purchase. The “Virtual Try-On” ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Swiss luxury fashion house Chopard is showcasing its new My Happy Hearts collection -- hearts that can be worn on their own or stacked as accessories -- using Snapchat’s AR (augmented reality) try-on ...

Amazon.com Inc. is partnering with Snap Inc. to allow Snapchat users to try on popular eyewear brands virtually using its augmented reality Snapchat app lenses. With the new partnership, Snapchat’s ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, and social media giant, Snap Inc. announce the launch of ...

Snapchat Gives Original Shows Another Try With Snap Originals Snap Originals will feature five-minute long episodes that won't disappear from the app. Look for shows from the Duplass Brothers, a ...

Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For ...

Editor’s Note: Recently, an unfortunate lawyer joined a hearing with a cat filter enabled. The poor “cat lawyer” quickly became a viral sensation, which we’ve embedded at the end of this story. Here’s ...