Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Over the last few years, I've been trying to figure out the balance of managing multiple Twitter personalities. That's not quite as diabolical as it sounds, as my main challenge is finding the right ...

Hootsuite is one of the longest-running social media management tools, but as a result has been tweaked to meet the needs of modern businesses. The cheaper end of the spectrum offers less appeal, but ...