They say you can’t manage what you can’t measure. Quantifying your business allows you to see patterns, set targets, and measure progress. However, many things that are important to business success ...

The question of what and how to measure staffing performance leads to questions about what types of metrics provide the most salient insights. Different approaches to management emphasize different ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

We love data. We’ve been talking about artificial intelligence and machine learning for years. We love the big five tech firms (Google, Amazon, Facebook, Apple, and Microsoft), masters of data, even ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t have a Google Analytics ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Profitability ratios are financial metrics used to evaluate a business's degree of success in generating a profit.

Does higher education need another ranking? For Elsevier, the answer is yes. Last week, the publisher launched CiteScore, a set of metrics that measure a scholarly journal’s impact by looking at the ...

Metrics are a vital part of a successful ergonomics process. Typically, the need to implement an ergonomics process comes from the desire to reduce injuries and costs, which are lagging metrics.