Speech perception seems to be rather effortless, yet a number of neural and cognitive processes are involved in mapping the acoustics of spoken language to meaning. These processes have been ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...