You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...
Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...
Chief Pricing Educator at Impact Pricing. Author of 3 books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value. Value-based pricing is an extremely simple concept: Charge what your ...
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