Video is now at the heart of Facebook. From reels and short clips to live broadcasts and tutorials, video dominates the platform. People spend more time watching video than any other type of content, ...

Facebook is making “views” its primary metric to measure the performance of content. This shift represents one of the platform’s most significant analytics changes in recent years, affecting over 3 ...

Meta-owned Facebook says "most live video views occur within the first few weeks of broadcasting,” so clearing out the videos will cut down on server and storage costs. Many users may be dismayed to ...

Facebook will use ‘views’ to measure how content on the platform is performing, regardless of format. Facebook will use ‘views’ to measure how content on the platform is performing, regardless of ...

Facebook is bringing much-awaited changes to its video player. Meta announced this in a blog post, stating that the Facebook video player is getting major updates, including new controls and a ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...