Every business leader needs a well-crafted strategy to create value and drive success, making it essential to their organization's profitability and stakeholder satisfaction.Here’s how to craft an ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

Here’s how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year. Daily and weekly communication rhythms ensure ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

In 1998, a year after his return to Apple, Steve Jobs stated that his long-term strategy was to “wait for the next big thing.” In his characteristically terse response, the visionary innovator ...