The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight. But now it’s replacing Insight with YouTube Analytics, which will be released to ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

More than 50 million people now call themselves creators. They power a global economy worth an estimated $250 billion, according to recent industry research. Yet despite those huge numbers, one ...

Use YouTube channel analytics to read audience signals, fix retention drops, improve thumbnails, and build a content strategy that grows your channel.

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...