Apple made headlines Friday by announcing iBeacon, new software that pushes notifications to users as they walk around the company’s retail stores. But what is iBeacon and how exactly does it work?

iBeacon was a tiny throwaway detail on a slide Apple showed about iOS 7 during its WWDC presentations earlier this year. But as GigaOm points out, more details about the service have emerged thanks to ...

You step inside Walmart and your shopping list is transformed into a personalized map, showing you the deals that'll appeal to you most. You pause in front of a concert poster on the street, pull out ...

Apple’s location-sensing iBeacon technology appears to be of growing interest to retailers and app developers, with mobile shopping startup inMarket the latest company to announce it’s making use of ...

Mobile, mobile, mobile. It's like the Marcia Brady of the retail industry. Everyone is talking about it and wants to cozy up next to its success, often at the expense of some of the more practical ...

Apple has flicked the switch on its iBeacon technology, so now shoppers at its 254 US stores can receive hopefully relevant information to their iDevices as they look around the store, though reports ...

iBeacon is Apple's implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices.

Fresh details about Apple's mysterious iBeacon hardware, spotted crossing the FCC's test-bench last year, have emerged, suggesting the Cupertino firm could use it to encourage developers to adopt the ...

Introduced in the summer of 2013 as a feature of iOS 7, Apple’s new mobile notifications system iBeacon is being touted by big brands as the next great opportunity in advertising. Using tiny Bluetooth ...

The experience of shopping in a brick-and-mortar store hasn't changed much during the past 100 years: Consumers walk into a store, find the items they want, pay for the items and then lug their ...

There's a battle brewing in the world of location-based beacons. Fueled by Apple's iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product ...