So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

BMW has shown off its latest vehicle technology at the Consumer Electronics Show in Las Vegas and this includes Generative AI, Augmented Reality and Teleoperated Parking, the car maker also announced ...

BMW's North American branch worked with Google Cloud to offer a new perspective into the iX and i4 all-electric models. The German marque has developed the iX and i4 AR Experience, which allows users ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (Our Auto Expert) – BMW M unveils a ...

BMW i has become the first automotive brand in the world to offer customers an interactive, 3D augmented-reality experience of their products in a pilot programme. Using Tango, Google’s smartphone ...

Wikipedia defines Augmented Reality as "a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or ...