NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Journal of Consumer Research, Vol. 31, No. 1 (June 2004), pp. 209-219 (11 pages) In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) ...
This is a preview. Log in through your library . Abstract Recent advances in telemetry technology have created a wealth of tracking data available for many animal species moving over spatial scales ...
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