Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in a policy update to the Unfair Advantage section, Google announced that ...

Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, "We're conducting a small ...

Last December, Google confirmed they are testing double serving ads on the search results. Double serving ads is showing the same ad from the same advertiser more than once on the search results page.

Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

Ads can appear either above/below or within Google AI Overviews, but not both at the same time. “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time,” Google ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...