Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

For the last century, Grossman Marketing Group has developed a reputation for its expertise in assisting its clients with its marketing initiatives. Today, Grossman Marketing Group took another step ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

To help you adopt the best approach to an equitable and transparent process in promotions, we asked HR managers and business leaders this question for their best insights. From bringing a marketing ...

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

Nearly one-third (32%) of marketers plan to increase their promotional activity this holiday season compared to 13% that did so last year, reflecting hopes of recouping projected losses, per a holiday ...

The Kansas Department of Agriculture’s Marketing and Promotions Advisory Board will hold its regularly scheduled board ...

SOMERVILLE, Mass.--(BUSINESS WIRE)--For the last century, Grossman Marketing Group developed a reputation for its expertise in assisting their clients’ with their marketing initiatives. Today, ...