If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to finding the perfect color match for a beloved ...

What: The one lipstick shade that is guaranteed to look good on you, no matter your complexion. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If you’ve spent any time scrolling the beauty algorithms on ...

There is nothing worse than cruising the beauty algorithms on our feeds and finding the perfect shade of lipstick — only to find out it has been discontinued. For fans of Mac’s Viva Glam II — a matte, ...

I know I'm not the only one who's bought a lip color or spent money to follow a lipstick trend, only to get home, crack it open and realize I don't love the color on me as much as I thought. However, ...

A red lip is like the little black dress of the beauty world. You can never go wrong with swiping on red lipstick, no matter the occasion: It’s timeless, super flattering, and it can instantly dress ...

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