SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP AG continued to build expectations for its hosted suite of midmarket applications, saying Thursday that it will release the product’s official name in September and present some initial customers ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

NEW ORLEANS--SAP announced a series of new applications aimed at the public sector, retail industry and customer relationship management arena. The enterprise software specialist trumpeted the slew of ...

SAP SE (NYSE:SAP), the Germany-based software giant, has been performing well over the last couple of years, with its stock gaining over 50% during this period. The company’s revenue has grown at a ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP gave users an early look Wednesday at a new interface known as Project Muse, which the company will roll out across its high-end applications over the coming 18 months. SAP developed the GUI over ...