With the growing popularity of The Challenger Sale, a groundbreaking book from the Corporate Executive Board (CEB), sales strategy is changing. That means transitioning from pitching to what CEB ...

Forbes contributors publish independent expert analyses and insights. Guidance for leaders and aspiring leaders, interested in career impact Today, sales teams are hungry for personalization in the ...

Businesses in today's digital environment have many avenues available for generating sales and marketing to customers. Lead aggregators send leads from print, television, radio and digital ads. Sales ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Many people use the terms "sales tactics" and "sales strategies" interchangeably, but there is a significant distinction between the two. When it comes to the importance of sales tactics and ...