The explosion of social media over the past several years has certainly begun to make its mark in the business world. What started out as a primarily consumer-driven concept has become big business on ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.

Many of today’s most successful companies are now using social media to understand their customers’ needs and stay one step ahead of the competition, says Andrew Yates, CEO of Artesian Solutions. But ...

Customer relationship management (CRM) software has gone from a handy tool for after-sales inquiries to an essential platform that’s central to keeping businesses operating efficiently and profitably.