The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

Bluewater Technologies Group Inc., a Wixom-based provider of experiential marketing and event technology solutions, has announced a strategic partnership with thunder::tech, a marketing agency ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Virtually every industry stays updated on the year’s latest technology trends. New technologies are rapidly advancing, and businesses across every sector want to invest in them to reap the benefits — ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

At last year’s conference, the organization had announced plans for a new group application. That "reveal" was cheered vigorously by travel advisors in the audience. Bottom line? So far, that group ...

CINCINNATI, OHIO - JULY 05: A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 in ...

Photo Credit: A worker at Los Angeles International Airport monitors gate traffic. Travelport in March announced a multi-year extension of its full content agreement with American Airlines for ...

NEW YORK (AP) — A season of seismic changes for baseball gets underway Thursday highlighted by significant new rules designed to speed up the pace of play and create more action on the field. Major ...