Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

As the world's first country to be prescribed for its health benefits, Sweden is now shining a light on one of its most ...

Scandinavia is a sensational travel region home to a unique combination of quintessential European appeal and distinct northern character. Often overlooked due to the logistics of heading north and ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – and it's turning to medical experts to make its case. A video for Sweden's ...

When the Swedish delegation saw how many women in Minneapolis’ Karmel Mall were selling East African clothing from their tiny stalls, many were skeptical. “With so many selling similar things, how do ...

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During the ...