AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin. Personalization comes in multiple shapes and forms, many ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Zack Hamilton ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

For the past decade, “personalization” has been the holy grail of digital customer experience. Brands have worked tirelessly ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with trusted data for recognition, ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

CHICAGO--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, today released a special edition of the dunnhumby Retailer Preference Index (RPI), designed to determine which ...

Over the past decade, the digital marketing industry set its sights on an elusive Holy Grail: personalization, or more specifically, the ability to deliver a unique, one-to-one message to each ...