Based on data drawn from the one billion texts sent through TrueDialog's platform, the report provides marketers with new data on timing, message composition, engagement behavior, unsubscribe patterns ...

As performance tools dominate budgets, brand consistency suffers. Here's how brandtech creates control, compliance and ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

You are probably also fed up with unsolicited texts from promos you never signed up for. Long gone are the times when we were ...

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Experts unpacked the shift towards real-time CDPs, highlighting the need to blend human sensitivity with intelligent data use ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

RCS is a game changer for mobile marketing. Updated with data that shows a rise in RCS communications for Black Friday 2025. The post Mobile marketing with RCS: What you need to know appeared first on ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

From Mocha Mousse's warmth to Cloud Dancer's calm, the shift to near-neutrals is rewriting the rules of brand recall ...

The report also highlights the "100% Club," which includes 40 out of the 50 brands audited, in which at least one tracker was found in every email they sent to customers. In other words, for 8 out of ...