Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...
Based on data drawn from the one billion texts sent through TrueDialog's platform, the report provides marketers with new data on timing, message composition, engagement behavior, unsubscribe patterns ...
For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...
As performance tools dominate budgets, brand consistency suffers. Here's how brandtech creates control, compliance and ...
So much so that this scenario, which is usually just a nuisance during your nap time, has become the epicenter of one of the ...
The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...
You are probably also fed up with unsolicited texts from promos you never signed up for. Long gone are the times when we were ...
LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...
Experts unpacked the shift towards real-time CDPs, highlighting the need to blend human sensitivity with intelligent data use ...
AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...
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