A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

In Southeast Asia, performance marketing has reached an inflection point. What began as a discipline defined by optimisation ...

Taxpayer Identification Number (TIN) mismatches have quietly become one of the most expensive and disruptive compliance ...

Morleys department store in Tooting, which closed in April after its independent owners said they could no longer justify the cost of maintaining and modernising it, is now in the conversion queue.

In her Supreme Court challenge, evangelical therapist Kaley Chiles calls the Colorado law a violation of her free speech. In its first major case this term, the US Supreme Court seemed skeptical of ...

WASHINGTON − Growing up in a conservative and religious family in Arizona, Matt R. Salmon was desperate not to be gay. He prayed, fasted, read scripture and pleaded with God to change him. “Even at ...

Perplexity AI launched a comprehensive search application programming interface on Thursday, giving developers direct access to the same massive web index that powers the startup's answer engine and ...

UPDATE: Documents filed in a California court are giving us a better idea of how big individual payouts will be in the $725 million class action lawsuit over Facebook users’ privacy. Read more about ...

More than 180 House and Senate Democrats called for the Supreme Court on Tuesday to uphold Colorado’s ban on conversion therapy for minors, calling the controversial and widely discredited practice ...

This package helps you implement Facebook Conversion API in Next.js. It includes an API route handler for sending server-side events to Facebook and client-side functions to trigger the events.

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that small changes in setup, targeting, and optimisation can make a big difference.

There's no shortage of reasons to stay off the Meta ecosystem, which includes Facebook and Instagram, but there are some places where WhatsApp remains the main form of text-based communication. The ...